Professional Experience

I am known for my storytelling, lifecycle touch points, and messaging strategy, with extensive experience in the following areas:

Content Creation, Writing, and Editing

Internal and Executive Communications

Graphic and Presentation Creation

Marketing Communications Strategy

Creative Project Management

Campaigns and Product Launches

Influencer Marketing Campaign: A Glass of Its Own

My team at Corning partnered with two auto industry influencers and asked them to tell stories about our glass to their followers: one focused on engineering, the other on design. Our goal for this half-million-dollar campaign was awareness, and our efforts resulted in ~1M video views with 1.7M impressions across social media and ~6,500k engagements.

I managed this campaign from start to finish, from working with a creative agency to identify our influencers to writing out each influencers’ storylines and managing the day-to-day planning and budget aspects in-between.